Date: 9 July 2020



iShare Incubator Coworking Space, Level 2, 309 George Street, Sydney, NSW 2000







With the Covid 19 lockdown in recent months and everyone moves online, to succeed in business it is vital to have a strong online presence. The purpose of this event is to help you grow your business online.

From Branding to Brand Experience.

After years of working in the Brand and Marketing space, producing content on the how, what and why of Branding, Bernard will be sharing some insights and the importance of forming a brand into a culture.

Throughout the event we will cover off 5 essential steps for your brand:

  1. Vision: Bringing the brand why to life
  2. Agency: Things to consider when selecting an agency
  3. Execution: What do you need to hit the ground running
  4. Implementation: What to keep in mind as you roll-out your brand
  5. Maintain: How do you continue to create a culture that customers resonate with

How Online Events Can Grow your Business Now, in Person Events Post Covid!

Many Businesses have the capacity to use online and or in-person events in 2020 to grow, this is because events offer a business owner the opportunity to showcase their businesses product or service and build know like and trust to clients and potential clients.

In the workshop we will go over a range of different topics:

  1. How to run a successful online and in-person event
  2. How to present the topic to the public
  3. How to structure the event to maximize profit and relations with the public
  4. How to make cost-effective decisions while not losing value
  5. How to promote your in-person or online event
  6. How sponsoring other events can grow your business
  7. Ways to Grow your Business during Covid 19 with Online Webinars

Speaker: Bernard Kassab – Co-founder and Director of Ucidity

Bernard has been working in brand and marketing for over 10 years. He has worked in a multitude of business environments including in corporate, agency, and running his own agency – Ucidity.

With this diverse range of experience, he identifies obstacles within a business, leverages design-led thinking, and creates solid strategies to facilitate change and growth within any business.

Ucidity prides itself on having strong processes and providing clarity which has ensured many successful brand executions, with outcomes always surpassing client expectations.

Speaker: Michael Grey – Director MKG Events Pty Ltd

Michael Grey is an experienced event manager and marketing professional who has personally managed or promoted over 200 events over the last 13 years with up to 16,000 attendees, has personally secured media coverage for clients to over 50 million people, and some of his not for profit clients have seen an up to 300% increase in event profit after expenses and his for-profit clients have seen an up to 830% increase in profit with there ONLINE Events!

Michael brings a wealth of experience in event conception, marketing, sponsorship, public relations, and managing events. Michael has worked on a very diverse portfolio of events from small businesses through to large multinational corporations, community groups, and charities.

Prior to commencing MKG Events in October 2014, Michael has worked with a number of charities in fundraising and events and also worked for a marketing company managing their client’s corporate events.

Event Details:

Date and Time Wednesday July 8 2020 – 6pm till 8pm

Location: iShare Incubator Pty Ltd – Level 2/309 George St, Sydney NSW 2000

Note this event is limited to 20 attendees only in light of the current Covid 19 restrictions. Every possible precaution is being taken to ensure the health and safety of our valued guests. If you would like to review a copy of our Covid 19 plan please get in touch.

The Venues


Rosa Thompson - 2 Days Ago

Hello guys, nice to have you on the platform! There will be a lot of great stuff coming soon. We will keep you posted for the latest news.

The Agenda

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